How the Syncing service helps retailers receive updated prices to avoid losing money.
April 23, 2024
Stores that have a Shop Local Store use the Syncing service to save time and money on product maintenance. After a brand loads their products to their Shop Local account, the products are Synced in real-time to retailers' Stores.
The brands do their respective maintenance work by adding and updating the products—saving the retailer from having to do it. Part of this maintenance includes updating prices for items to ensure they are up to date. By updating prices, brands help ...
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In March, brands raised their prices 8% on 828 products.
April 2, 2024
In March, brands raised their prices on 828 products, producing an average price increase of 8%. If a retailer didn’t make these changes, these price increases would cost their store 8%.
Thankfully, indie stores using Shop Local have the updated price for these 828 products. They don’t lose 8%. The stores receive the updated prices instantly via our Syncing service.
About the Syncing Service
Syncing is a free service for retailers that is paid for by partner brands. ...
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How the Syncing service helps retailers save time and money.
March 4, 2024
In February, brands raised their prices on 9,378 products, producing an average price increase of 6%. If a retailer didn’t make these changes, these price increases would cost their store 6%.
Thankfully, indie stores using Shop Local have the updated price for these 9,378 products. They don’t lose 6%. The stores receive the updated prices instantly via our Syncing service.
How to view the biggest price changes among all of your brands.
January 25, 2024
Your Shop Local Store has an updated feature: We can now more easily view price changes for your Synced products. The Syncing Product Price Changes page shows price changes made by your Syncing brands in the last 30 days.
By default, the Price Changes page is sorted by price change percentage. This helps your store easily identify the biggest price changes among all of your brands.
Your store can also now sort the Price Changes page by date changed. This helps your store identify the...
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In September, brands raised their prices on 910 products, producing an average price increase of 9%. If a retailer didn’t make these changes, these price increases would cost their store 9%.
Thankfully, indie stores using Shop Local have the updated price for these 910 products. They don’t lose 9%. The stores receive the updated prices instantly via our Brand Syncing service.
In June, brands raised their prices on 2,410 products, producing an average price increase of 12%. If a retailer didn’t make these changes, these price increases would cost their store 12%.
Thankfully, indie stores using Shop Local have the updated price for these 2,410 products. They don’t lose 12%. The stores receive the updated prices instantly via our Brand Syncing service.
A medium coffee at McDonald’s is $1.99. When a brand syncs with a retailer on Shop Local, it costs the brand $1.40 per month.
For $1.40, we do these seven things for our brand partner:
We sync an unlimited number of the brand’s products to the retailer's Shop Local Store. All updates, including price changes and new introduction launches, happen in real time. The retailer never has to click “download”
How to save time when accessing popular product-related services and pages.
March 27, 2023
Your Online Store has a new feature: We've made it easier to access important product-related services and content. This feature reduces the number of clicks needed to perform actions and access pages.
In the Master Bar of your Store, there is now a Products icon. This icon’s drop down includes many of the popular product-related services your business likely uses. Previously, you would need to visit the Management home page to view many of these links.
How setting goals for our new members can help them be more successful.
January 31, 2023
When growing our network, we consider what it takes to keep existing members and grow into other industries. Andrew Chen in The Cold Start Problem reports that Facebook famously wanted a user to get 10 friends in a week because then the person would likely use the service. Similarly, Slack said users with about 10 connections tend to become active users. My company currently doesn’t have such new user benchmarks and we need to develop them.
Adding New Retail Members to the Product...
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When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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We've added a new feature to your Bridge account: You can now easily see the retail pricing history of a product.
Before this update, a member would receive an email alert letting it know that a synced product’s retail price had changed. But, this price change history was not shown on the product's Details page.
Now, the Details page shows any recent change as well as past changes. This feature helps retailers and sales reps charge the accurate price. This update ...
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Today’s Wall St. Journal reports on the need by retailers to quickly update prices due to inflationary pressures. We agree: Bridge has been offering an instant price update service to retailers for their websites for 14 years. On a daily basis, our Product Syncing service helps Kate Spade, Baccarat, Le Creuset, and 100 premium brands update prices for 60,000 products on 930 stores’ websites.
Your Bridge 2.0 update is complete. Your site now offers a smoother, cleaner experience for customers--and you.
Your upgrade to 2.0 software is free and automatic--you do not need to take any steps. This free upgrade is especially valuable because a new retail website costs $11,000 - $29,000 on average to setup. (Source: Atlantic Business Technologies.)
1. You will wish to learn what is new in 2.0.
I will be sharing a video about what is new in Bridge 2.0.
Most retailers do. In January, many brands raise prices. Retailers are buried under Excel files and Dropbox links. Retailers are expected to change prices for 100s or even 1,000s of products.
How can an indie store keep up with these price changes?
We have a solution: Smart Products.
Over four hundred retailers that use Smart Products never have to worry about Excel files and Dropbox links. They get instant price increases from 120 partner brands including: + ...
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April 27, 2018
April 27, 2018
FOR RETAILERS
How much does it cost you to add an item to your website? Most likely a few dollars per item.
In addition to the cost of adding new items, there is the cost of mispricing items. How much does it cost a store if an item's price isn't updated and a customer buys it at the wrong price? Let's imagine a clerk forgets to add a "0." A store could lose a few dollars or a few hundred dollars due to a typo.
Let's imagine a clerk has 99% accuracy in entering and keeping items up to date. If ...
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March 2, 2018
March 2, 2018
Most stores pay about $5 per item to add the item to their website and maintain it.
If a store offers 1,000s of items, that gets very expensive quickly. Therefore, most stores give up and donโt add items online.
What if there was a way to cut this cost? There is. Bridge puts items online for retailers for $.01 a piece. As such, Bridge has cut maintenance costs for 100s of stores from $5.00 to $.01. Weโre saving each store $1,000s and even $10,000s.
With Bridgeโs technology, indie stores and brands ...
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May 14, 2015
May 14, 2015
How does a Main Street store open an online gift registry service?
I thought of this question after reading about a similar project in this week's Wall Street Journal. The writer Joanna Stern asked how someone can setup a new, informational website quickly. (Please find the WSJ article here.)
The writer picked Squarespace as her favorite. If I could, I'd like to ask the writer Ms. Stern to do the same test amongst online bridal registry store providers.
In under 30 minutes, a retailer can open ...
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